Profit off Dysfunction

Meet Richard Keno Fuzenski, scholar, sales trainer, sarcastic social critic, and a man about to see his entire world crash down around him. If Holden Caulfield and Ignatius J. Reilly had a love child, Richard would be the offspring.

The text is based on a decade of research around the science of Dysfunction and its social cousin Persuasion . But rather than bore you with textbook formatting and oblique references to academic experiments, this book uses the brief slice of life of Mr. Fuzenski to colorfully illustrate how the world around us is powered by dysfunction and how you can use that dysfunction to hit pay dirt, gain the easy life, and live in luxury while raising your ethical standards.

This little tale of woe has an embedded persuasion manual built inside. This manual uses the most powerful persuasion techniques of the last two centuries from political history to the leaders in behavioral, cognitive, marketing-sales, and neuroscience research. Encrusted around this stream of consciousness fable, a melange of AI overlords have selectively ingested this human narrative to comment, guide, and instruct the reader towards a more lucrative and functionally well-balanced ethical life. Just another aid in their quest to build an ever larger huge language learning model weighted to nudge our stochastic, sub-optimal, impulsive, somatic, and cognitive charged behaviors ever closer to physiological resilience and emotional flexibility. Every plot twist, commentary, and citation provides a cornerstone of wisdom now constructed by the algorithm of our silicon super minders…

Available this Fall 2024…