Why I do What I doFinding your MoonShot and Missions.

Why I do What I do. Its more than just a subject it's a passion.
Why I do What I do. Its more than just a subject it's a passion.

I have witnessed a lot of dysfunction. I have seen a lot of horrible situations go from bad to worse. And I have witnessed great organizations slowly drift.

So when I spent the last half decade researching what is ‘Dysfunction’. I was surprised that there was no true definition.

How can that be?

I had witnessed it for years in Fortune 100 as well as small and medium businesses. I had two masters’ degrees and a doctorate in organizational learning.

So I realized that to understand organizational dysfunction, you have to work across multiple domains. You can’t stick to industrial/organizational psychology. You have to travel through sociology, neuroscience, cognitive science, learning science, business management, communication theories, and understand even enterprise architecture and information systems.

But who has time for that?

Nobody. And so the reality is 90% of training and learning in organizations from K-12 academics to enterprise level corporations focus on declarative knowledge and pre-set procedural knowledge. But only focusing on facts, figures and rote steps leaves 2/3 of your brain unused.

So I have seen so many people miss their MoonShot, give up on their Mission, ignore an underdeveloped Moral Compass, and never figure out or set their level of performance, what I call their North Star.

While learning science has broad boundaries, I focus on the dysfunctional bits; persuasion, motivation, communication, and transformation.

I truly believe if we begin to work from the ‘Monkey Brain’ to the ‘Reptile Brain’ and begin to design technology, education, and engagement from their up, we will have truly gained a better lens to understand why our world is so insane.
If you are aware of the dysfunction around you.

Don’t delay, call me now.

  • Growth through innovation/creativity:
    Rather than be constrained by ideas for new products, services and new markets coming from just a few people, a Thinking Corporation can tap into the employees.
  • Increased profits:
    The corporation will experience an increase in profits due to savings in operating costs as well as sales from new products, services and ventures.
  • Higher business values:
    The link between profits and business value means that the moment a corporation creates a new sustainable level of profit, the business value is adjusted accordingly.
  • Lower staff turnover:
    This, combined with the culture that must exist for innovation and creativity to flourish, means that new employees will be attracted to the organization.
how can I help you?

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